Case Study
National Auto Insurance Advertiser
The Problem
Client needed to find additional scale at as good or better than current ROAS
Audiences
Retargeting and Lookalike audiences
Managed Spend $30,00
(increased after initial results)
Time
30 days
Platforms/Channels
Target Benchmark
Retargeting ROAS = 1.52
Lookalikes ROAS = 0.52
*Client targets these initial metrics with expectation that LTV (much higher than 1.00) will follow proportionately
The Results
Test period peformance (30 days)
A key dynamic to our company is that as the machine learning engine processes more data, it gets smarter in measuring intent. This leads to performance that continues to improve with time. The below is a graph illustrating the increase in ROAS during the test period. By the end of the test, daily ROAS was 100-400% above the benchmark.
