Case Study
Large B2B Advertiser (> $170 million in funding)
The Problem
Client looked to effectively increase the numbers of leads and “Requests for Demo” for its services
Audiences
Audience Expansion
Managed Spend $30,00
(increased after initial results)
Time
60 days
Platforms/Channels
The Trade Desk
The Results
Performance 45 Days
TEST PERIOD PERFORMANCE (CONTINUED):
Stakeholder feedback:
“Hi Team, Here is what got me excited. If you look at the attached screenshot, they identified nearly 40% of users who would convert even before they converted and let us influence them with ads.”
“…using an overlay on our best performing campaign this outperformed the performance of our own organic traffic by 27%.”
– VP, Advertising (internal update to management)
TEST PERIOD PERFORMANCE (CONTINUED):
Audiences outperformed all traffic in key engagement metrics:
