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Down Dog Data

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Case Study

Large B2B Advertiser (> $170 million in funding)

The Problem

Client looked to effectively increase the numbers of leads and “Requests for Demo” for its services

Audiences

Audience Expansion

Managed Spend $30,00

(increased after initial results)

Time

60 days

Platforms/Channels

The Trade Desk

The Results

Performance 45 Days

TEST PERIOD PERFORMANCE (CONTINUED):

Stakeholder feedback:
“Hi Team, Here is what got me excited. If you look at the attached screenshot, they identified nearly 40% of users who would convert even before they converted and let us influence them with ads.”

“…using an overlay on our best performing campaign this outperformed the performance of our own organic traffic by 27%.”

– VP, Advertising (internal update to management)

TEST PERIOD PERFORMANCE (CONTINUED):

Audiences outperformed all traffic in key engagement metrics: